Third Thursday # 12 2017: Discussions on a maturing profession

We’re on for another 3rd Thursday Service Design chat. This time it’s our privilege to be hosted by SapientRazorfish at their Southbank studio. As usual, we will have a panel to give fuel to the general networking, community building and chatting with refreshments. Oh, and it is Christmas in July themed, so wear your best christmas winter sweater.

As service design as a profession matures, it is more important than ever that we deliver impact at scale. Although as a community, we have observed that more often than not, the deliverables of service design never become ‘real’… meaning they never extend beyond journey maps and powerpoint decks. Sound familiar?
Which brings us to the theme for the evening…
If service design is failing to deliver tangible and measurable outcomes to market, with reports suggesting most projects never come to fruition, does this mean we are failing as an industry?
Why does this happen?
What could service designers do differently to get to impact?
How do we overcome this? and what does this mean to the future of the industry?
What value are we delivering? Are we delivering value? What is the cause of this?
How do we measure the intangible impact we’re having?

Join us for a robust discussion led by our panel:
Olga Cuesta – Head of Customer Experience & Design @ Medibank
Philip Phelan – Head of Strategy & Consulting @ SapientRazorfish
Stefan Schroeder – Experience Design Manager @ SapientRazorfish
Paul Taylor, Executive Creative Director at SapientRazorfish will be our MC and facilitator for the evening.
We will keep the panel short, with plenty of time for chats, refreshments and some nibbleys.
For those working parents, we welcome and encourage you to bring your kids along. Looking forward to seeing you – It’ll be fun.

Tags: Third Thursday Chats

Back to Home