ServDes.2014 Service Futures

ServDes.2014 explores how Service Design is contributing to ‘Service Futures’ and how it is developing as a field of research and practice.

We have witnessed how the concept and role of services in the economy and society have come a long way since its first definitions and studies. Services have moved from being a peripheral activity in a manufacturing – centred economy; to an engine for growth and society driven innovation. This transformation has been fully recognised with a flourishing of service innovation and service research studies aimed at deepening understanding; and at supporting the development of services both as a sector and as a concept.

We suggest that Service Design is closely following this transformation. Starting from its initial focus on service interactions and experiences; Service Design research and practice have entered more strategic and transformational roles; dealing with issues of organisational change; system design; sustainability and social change; amongst others.

Increasingly; Service Design is considering ways to integrate and collaborate with other service related disciplines. Also; questions are emerging on the future of this field; considering the growing areas of application and the expansion of the concept of service itself. ServDes2014 has brought these recent discussions and transformations to the fore and offered an ideal place to collectively reflect on and imagine that future.

ServDes.2014 ran over three days:

• The first day was dedicated to practical explorations of Service Design with eight workshops led by both practitioners and academics;
• The second day was mostly focused on (long and short) papers presentations organised in three parallel sessions and two extra workshops;
• The third and final day was partly dedicated to papers presentation and came to an end with three parallel forums exploring the future of Service Design Research and Education and their relationship with Social Innovation.

Working at the boundaries of Service Design; Digital and Social Innovation; the keynote speaker Dominic Campbell (Futuregov); projected novel spaces and responsibilities for Service Design in relation to complex societal transformational challenges; while Prof. Pelle Ehn (Malmö University); positioned it within a historical retrospective of Participatory Design in a constant search for more democratic (service) design practices.

The conference was organised around five main themes which are reflected in the proceedings structure: Emerging Directions for Service Design; Design for Service Innovation and Transformation; Service Design and Implementation; Novel Service Design Frameworks and Tools; Service Design Across Organisations.

Thanks to everyone who contributed and participated to this conference; and we look forward ServDes.2016 further developments and ideas.

Download proceedings

View all Keynote Presentations (YouTube)

Tags: ServDes.2014, Service Futures

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