Date: Thursday 23rd July 6:00pm – 7:00pm
Remote event via Zoom, link upon registration

WorkSafe Victoria is on a journey to become more prevention-led, empathetic and intentional in its approach to innovation. Andrew Barrie (Innovation Lead) will discuss the hits, misses and things we have learnt while establishing a small, but impactful, design practice inside our state’s Health and Safety regulator.
Don’t forget to book your spot through Eventbrite.
Resources
Don Norman explains why he doesn’t believe empathy is enough and explores its practical and moral limitations.
From the archive and highly relevant today, Eric Meyers provides guidance and insight into designing for crisis.
Design for the new abnormal by avoiding the nostalgia trap and explore new strategies, abstract methods, portals and magic in Philip McKenzie’s great article.
Read about the power of embracing constraints and designing for complexity with great case studies and insights from Craig Walker’s Marty Brown.

This is Doing:
New online courses are now available covering the many areas of design, from digital journey mapping, pitching and HCD, to more business focused topics such as product management and how to lead conversations.
SDM members can use code Q5AT763EEMZ6 for a tidy 15% off.

CX Collective (NZ):
On July 28th New Zealand’s CX Collective is running an online course to explore gamifying the customer experience as part of their resilience series.
Look. It’s been a bit of a year. Blatant white supremacy is on the rise, and our international peers are stripping away womens’ rights unabashed. Job security has faltered in our sector, as has the sense that we’re making the necessary progress against climate change. At times like this, we’re told that self-care is important – eat more fruit, be sure to exercise, don’t look at Twitter so much.
People who practice design – whose day-to-day work is to contribute to the making of worlds that we all inhabit – often feel too closely involved to step away. But what does it mean to stay with the trouble and stay well while you do? We think that design as a practice cannot be separated from local design communities, and that community is the most important support we have. We are in this together, and we should talk about that.
So, we’re hosting a quiet get-together. Somewhere cosy to talk about how we’re doing, what’s troubling us, and what’s been going well. There won’t be much in the way of structure – no organised speakers, no facilitated discussions, no chairs in a circle. A few of us have been doing this every fortnight for over a year now, and we’d like to open the doors to you.
This is technically the June Design and Ethics event, even though it’s being held in July, and to be totally honest – we haven’t figured out where to meet yet. We’ll make sure it’s cosy though. At this stage, we’re making 15 ‘tickets’ available on Eventbrite to keep things manageable. We acknowledge that this immediately creates barriers to participation; please feel free to get in touch if you have concerns. If you register for a ticket and feel you will be unable to make it, please release the ticket to the waitlist.
This event is being organised on the lands of the Wurundjeri people of the Kulin Nation. Sovereignty over these lands and waters was never ceded, and we acknowledge the resilience in the face of ongoing colonisation. We pay our respects to Elders past, present, and emerging.
Aug 2019 Facilitating meaningful conversations
From interviews to workshops…having conversations to build understanding is part of the design process.
Designers are required to facilitate conversations in order to create buy-in, promote participation and ensure diverse voices are heard when crafting solutions. We will discuss the best way to facilitate meaningful conversations by sharing diverse experiences of doing so.
Speakers:
Steph Mellor Human-centred design: coach, consultant, speaker, facilitator.
Erin Tan Customer experience: service design, ethnographic research.
Jon Osborne Leadership by design: speaker, mentor, coach.
Panel moderator:
Georgina Lewis Service design: qualitative research, co-design.
June 2019 at ThinkPlace
Our most pressing social and environmental issues are serious business and complex to navigate. How might we use the power of ridiculous fun to enable new ways of thinking, explore the unexpected, and reflect on their everyday world with new eyes?
In this month’s Service Design Melbourne – Third Thursday – hosted by ThinkPlace, we will explore how “fun” can be introduced to help participants embrace the messiness of design thinking and navigate the design squiggle by using joy and playfulness as a vehicle.
Join us in playing some of ThinkPlace’s favourite bespoke games, including Cards Against Neutrality, ThinkCards and Democracy 100. We’ll also reflect on gamification approaches and some recent projects where ThinkPlace have developed games to involve diverse stakeholder groups in the design process.
Service Design Network Melbourne Q&A at RMIT
28 July 2011
You can watch the video of the audience-led discussion on service design.
The panelists are all knowledgeable people in the field with different backgrounds and perspectives:
• Cameron Tonkinwise (Associate Dean, Sustainability, Parsons The New School of Design, New York).
• Dianne Moy (Program Manager, The Watershed, Sydney and Co-founder of Service Design Melbourne).
• Michelle Gilmore (Co-founder and Director, Neoteny Service Design).
• Melis Senova (Co-founder and Director, Huddle design).
• Brad Krauskopf (co-Founder and Executive Director, Hub Melbourne).
• Michael Trudgeon (Deputy Director, Victorian Eco-innovation Lab and Design Director, Crowd Productions).
• Yoko Akama (RMIT) – host and facilitator.

One of the most popular questions we get asked at Service Design Melbourne is “How do I get into Service Design”. In March 2019 Third Thursday three people who have recently moved into service design will share their stories of how they got their first jobs in service design, and answer your questions. If you’re trying to get your first SD job, of if you’d like to know what practical tips you could do to help the next generation of service designers get started, you’ll enjoy this panel discussion.
Panelists:
• Kylie Blake, formerly working in change management, now working as a Journey Expert at ANZ
• Jas Bawa, trained in engineering, now working as a Designer at HCL with ANZ
• Siray Li, formerly a business analyst, now working as a Service Designer at RXP Services
Moderator:
• Mickey Rummery and Georgi Lewis
Hosted by RXP. After the panel discussion we’ll head to a local venue for drinks and catching up.

Design & Ethics #6 event aimed to create an opportunity to explore some of the practices and questions in an environment with a growing demand for ‘data’ to be used to lead our design work: what is data, how do we use, how are qualitative and quantitative data considered and how capable are we of collecting and interpreting data. This was prompted by concerns by the organisers about the rising claims around data in our design community and provide ways for us all to learn more from one another.
The evening was split into a mini-workshop followed by small group discussions. Participants came from varied backgrounds around data expertise, from being deeply immersed in using data to directly drive decisions around design work, to bemoaning the lack of data expertise in practice, to fear of quantitative data and love of qualitative data and the opposite.
We began working in large groups looking at sets of quantitative data from Victorian Transport Insights Hub, including “Travel by time of day in Victoria”, “PTV Customer Satisfaction” and “Walk access to frequent (< 10 mins) PT in the AM peak (7-9am).” Teams were asked to review the data in front of them and discuss what interesting insights or possible design directions could be indicated by the information, some of the gaps in information and what other methods could be considered to augment this information. Each group shared the insights of their discussion with the room. Here are some notes taken by the facilitators, curated by topic or issue:
Issues of communication
- Lack of clarity around the terms eg. Active Transport? = Bike, Segway, Scooter?
- What is ‘other’ and does this label leads us to ignore this input as miscellaneous?
- Unintelligence of data vis. Why are line graphs the most common visualisation used? What visual form might enable us to ‘read’ this data more intelligently and productively?
- Expertise-ism vs lay understanding. Expert knowledge is needed for data gathering and analysis, and lay knowledge is needed to communicate this to everyday people.
- How can we share data and research as a sector (eg. say design?) following moves in public sectors?
Issues of validity
- Over-emphasis on metropolitan (City) transport and not much on Regional? Does this means more respondents for metropolitan (thereby larger number for quant. verification) than regional, but the ‘results’ are collapsed as if to appear the same number of inputs.
- Danger of confirmation bias = we look for and more easily accept information that fits with our experience and worldview. Eg. Data vis shows Western suburbs with no PT coverage. This correlated with lived experiences and observations by participants, and were accepted without questioning. In turn, there is danger of accepting data that we are easily able to explain why, rather than those that we are unable to understand.
Issues of categorisation
- Quantitative data is black and white. This means if you travel by driving to the station, then catch a train, then walk to your work, this is ‘split’ into three categories of travelling by car, train and walking as one input each, skewing the data. Quantitative data is rarely useful for layered and combination of experiences.
- Who responded may have been parents or guardians, rarely the children, even if they are in the same car on the drop off to School, and then off to shop or work. Same critique as above and further steps into ethics of ‘silence’ with minors and minorities.
Drawn from readings circulated through Eventbrite, a discussion document was put together as a guide (see the last section) to seed smaller group discussions. We share some notes:
- Conflicting agendas: when client restrictions don’t allow for enough data collection and analysis or drives a specific method over another, how do we proceed? What do we do when a client is trusting a form of data that might not be sound?
- Power: Data can wield significant power. It is often the basis for important decisions, and how it is collected, analysed and translated matters. It relies on the messengers (translators) to tell the ‘right’ story with the data.
- Lens: on its own data allows for human interpretation into as many meanings or insights as you want. The direction the data will take you in is shaped by the lens or goal being used to look at it. What information are you wanting your data to tell you? Being cognizant of the lens or goal you bring allows you to also be cognizant of what you are ignoring as well.
- Time and resources: when time and/or resources are limited, quantitative data can be the more viable option to get usable information, but this does not mean it is necessarily more informative or valid.
- Entry point: quantitative data allows for entry points into an issue, area or system, but there are missing pieces without stories or deeper research to demonstrate meaning
- The importance of translation: often the role of the designer is in the translation of data or specific expertise
- Silver bullet issue: when it is assumed that data (or anything) will lead to a ‘silver bullet’ insight or solution, there is a red flag
- Assumptions: Quantitative data carries with it a ‘credibility burden’ in that it is often thought of being valid and unbiased, but how might we qualify bias or human error also inherent in the quant data?
- Methods: are not chosen by perhaps the best for the project, but often rely on: 1. What we know and are comfortable with; 2. What we have the money and time for; 3. What the client wants
The event ended with a summary discussion on ethics:
For any ‘data’, either qualitative or quantitative, these questions are useful to ask:
- ‘Data’ is never ‘neutral’ or ‘objective’. If you think they are, what makes you think ‘neutrality’ and ‘objectivity’ is more truthful or has more integrity?
- Who is interpreting the data? What are the lens/framework used to do this analysis? Are you aware of your own lens, framework and positioning, and what steps have you taken to be conscious of this? (This lens/framework is also called bias)
- How are respondents or participants invited to have input in the logic and structures of the questions? Think of the time when you ticked a certain box, not because it captured how you felt, but it was the only choice you had to tick from?
- How was the ‘data’ collected? When and by whom? What is their purpose or ‘agenda’? What happens to that data?
- How well is your mastery of methods and its appropriate enactment? Think of methods like a craft (like playing a musical instrument, eg. a violin) and the time (they say +10,000 hours avg) for its mastery. Don’t think simplistically as ‘using’ methods, like a functional object. Methods is a verb. Honour the fields in which the methods come from and avoid the magpie-like ways design has pinched it to make it look ‘quick and easy’ – this is rarely the case (or if it is, it’s a good sign of poor quality).
The discussion guide was created from four sources:
What is Data-Driven Service Design? (Individual)
Data-Driven Design report (Industry)
Digital Methods for service design: Experimenting with data-driven frameworks (Academic)
Simultaneous Triangulation: Mixing User Research & Data Science Methods (Industry)
Please feel free to use this guide and these readings to create your own discussion groups about this topic!
- How do we make our individual power visible through self-reflection and shared learning?
- What happens when we ignore or deny the inherent power dynamics of our work?
- How can we grow our ‘power literacy’ in order to develop more ethical human-centred design practices?
Suggested article: Social Design and Neocolonialism by Cinnamon L. Janzer and Lauren S. Weinstein
Design and Ethics is a series of events hosted by Service Design Melbourne to come together and build capacities around ethical issues.
In Design & Ethics #3 2019 event, we hosted friends from North America – Shana Agid (Parsons School of Design New York), Sean Donahue (Art Centre College of Design, Pasadena) and Myriam Doremy Diatta (Mind-Matter Studio, NY). This experienced panel of designers and scholars have rich practices in crossing borders in various ways. Hosted by Yoko Akama at RMIT, this panel discussion invited the participants to speak through their practices to share how time and relationships matters and shapes the way they enact human-centred design.
This was recorded as a podcast for the series, HCD Chats over Sushi and Sake 2019. This podcast is a continuum of the series, HCD chats over Cheese and Wine in 2018 that involved candid discussions by a mix of academics and practitioners for the Masters of Design Futures (RMIT). This series navigates through some of the challenging and contested dimensions of human-centred design.
Links to resources by the participants:
• Breaking Up Assumptions I’ve Heard about How Emotions Work: Myriam Doremy Diatta think piece about 3 of the underlying beliefs people have shared over the years
• Making and Negotiating Value: Co-authored article by Shana Agid and Elizabeth Chen on design and collaboration with community led groups
• Defining Practices by Sean Donahue Website
• On Design Research, Ethics and Dilemmas of Engagement: proceedings from a conference
Design and Ethics is a series of events hosted by Service Design Melbourne to come together and build capacities around ethical issues. This event was kindly hosted by Yoko Akama (RMIT) and Kyreena Hay at Australian Super in March 2019.
This intimate gathering picks up on questions and discussions in the #designandethics channel regarding what kinds of care and consideration is needed when working with Indigenous peoples. This event is for, and was about, non-Indigenous people and the work needed to build capacities and prepare ways to design with Indigenous peoples with more care and consideration as we move towards Treaty. This slow, careful dialogue explored different but resonant concerns and challenges shared in candid and reflective ways.
The gathering was facilitated by non-Indigenous researchers and designers with a range of experiences of working with various Indigenous peoples. It welcomed all levels of experience to be a safe space, free of judgement, to enable participants to ask any questions, no matter ‘trivial’ it may seem.
We hope this gathering is only the middle of on-going conversations that we can all continue to have in our work and play as we continue living in Australia.
Here are some resources that may be of interest:
Closer to home:
• Koorie Heritage Trust run excellent programs on cultural education and professional development
• Take a tour at Bunjilaka Aboriginal Cultural Centre Melbourne Museum
• Bruce Pascoe’s compelling talk
• First Australian series by SBS
• Indigenous Australia for Dummies by Larissa Behrendt
Specific to design:
• Australian Indigenous Design Charter
• Designing with Indigenous Nations Studio
• A Cheat sheet for Non(or Less-) Colonialist Speculative Design
• A design framework for self-determination by Design Managers Australia
• Kelly, M., & Kennedy, R. (2016). Recognizing Appropriate Representation of Indigenous Knowledge in Design Practice. Visible Language, 50(1), 153–173.
Issues:
• 7 Things You Can Do To Make Your Art Less Racist – A comprehensive How-To-Guide by Sandrine Micossé-Aikins
• A list of questions by Melisa A, “On semi-hiatus” Member of Nisga’a Nation. Wips Wisen Xbil’tkw.
On Indigenous ways of being, knowing and doing:
• Wilson, S. (2008). Research is ceremony: Indigenous research methods. Black Point, Nova Scotia: Fernwood Publishing.
• Sheehan, N. W. (2011). Indigenous Knowledge and Respectful Design: An Evidence-Based Approach. Design Issues, 27(4), 68–80.
• G. Worby & L.-I. Rigney (2006). Sharing spaces : Indigenous and non-indigenous responses to story, country and rights, Perth: API Network.
Image by Signe Stjarnqvist, created for Designing with Indigenous Nations studio, RMIT University